Die besten 7 Web Analytics Blogbeiträge KW 20

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Wie auch in den vergangenen Wochen werden hier die Top Web Analytics-Beiträge der letzten 7 Tage zusammengetragen.

1Two new Analytics webinars – for advanced and beginning users: Interested in learning how to use Analytics to make better decisions for your business? Here’s your chance; join us next week for two webinars. We’re partnering with the Learn with Google team to present an introductory session on Getting started with Analytics, and a more advanced session covering one of the most requested topics – Digital Attribution & Conversion. Here’s a little more detail on what we’ll cover:

2Measuring Social Media Impact with Web Analytics: Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have when they first dive into their data. Without clear social media goals and KPIs, analysts find themselves spending hours in front of the screen scratching their heads and asking “where do I start?” Today, we will take a deep dive into our analytics reports and look at how we can slice and dice our data to get more value out of our social media. But first, let’s get a few definitions out of the way so we know how we classify our traffic.

3How to Avoid Corrupting Your Google Analytics Data: Do you want tasty data that helps you grow your business? Of course! Tasty data helps you take action by figuring out how our customers behave. It helps you grow your business.
But we need to keep our data clean. Unless you’re careful, you can corrupt your Google Analytics data. Your clean tasty data will become dirty not-so-tasty data. Which means you won’t be able to learn anything about your customers.

4Excellent Analytics Tips #20: Measuring Digital “Brand Strength”: A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don’t give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. there is such little accountability to brand marketing and 2. it is such a strategic part of any business.So let’s fix that problem in this blog post. Let’s become BFFs with a lovely hidden gem that helps you leverage one of the largest source of data on the planet to understand the strength of your brand over time.

5Semphonic eröffnet Niederlassung in Berlin: Mit seiner neuen Niederlassung will Semphonic große europäische Unternehmen bei der Optimierung ihrer Online-Aktivitäten unterstützen. Ziel des Beratungsunternehmens ist es, innovative Ansätze und neue Impulse aus dem amerikanischen Webanalyse-Markt nach Europa zu bringen. Semphonic-Präsident Gary Angel erklärt: „Wir beraten bereits eine Reihe europäischer Kunden. Jetzt ist ein guter Zeitpunkt, diesen Kunden auch eine Vertretung vor Ort zu bieten und unsere Präsenz in Europa weiter auszubauen.“

6Multi-Channel Attribution Modeling – the Tool To Get You Started: Last Thursday, Robbin wrote a post on attribution modeling without Google Analytics Premium. In that post she shows how you can use Excel to generate a first touch, linear, and first/last touch attribution model for your conversions or ecommerce transactions. This is a topic that a lot of you are interested in, judging by the amount of traffic and shares that post got. So I decided build on Robbin’s post by creating a template that you can all use for your own attribution modeling needs. The Attribution Modeling Tool is a Google Doc spreadsheet that has all the formulas you need built right in. It will do the following types of modeling:

7Join Google Analytics on Google+: Google Analytics users are part of a passionate community. Many of you go beyond using the product and actively seek a connection with Google team members and other GA users to stay at the edge of what’s next. For example, more than 80,000 readers subscribe to the Google Analytics blog through our RSS feed, our videos on YouTube have been viewed more than 3.5 million times and well over 100,000 people follow us on Twitter. So it isn’t surprising we’ve received requests from many of you to participate on Google+. We’re excited to fulfill that expectation with a brand new Google+ page for Google Analytics.

Folgen Sie uns auf Twitter & Facebook und viel Erfolg in der kommenden Woche!

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Autor: Dimitri Tarasowski

Dimitri Tarasowski

Dimitri Tarasowski studierte an der Heilbronn University und an der USC (Australien) das Fach International Business mit dem Schwerpunkt auf Strategic Marketing. Seit 2006 arbeitet er als unabhängiger SEO Berater für KMU's aus dem süddeutschen Raum. Seit 2007 beschäftigt er sich verstärkt mit Web Analytics und Change Management. Folgen Sie ihm unter @tarasowski und Google+.

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