1Google Analytics Custom Reports: Paid Search Campaigns Analysis: Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as much „stuff“ as anyone might want and hence in the end satiate no one. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles („Acquisition, Behavior, Outcomes! „) that ensure that they don’t so much deliver data as much as deliver insights.

2Meinung: Webanalyse versus Reporting: Es ist mal wieder Zeit für ein bißchen persönliche Meinung, diesmal zum Thema “Webanalyse versus Reporting”. Fangen wir mal an mit einer sehr kurzen und überspitzten Definition: Reporting ist, wenn viel Planung für Fragen wie “Wie oft soll das gesendet werden?”, “Da muß noch die XYZ Metrik mit rein” oder “Wie automatisiere ich das am besten?” aufgewendet wird und hinterher das Webanalysesystem Emails mit den gesammelten Daten versendet. Analyse ist, wenn jemand irgendwo Daten sieht, “Äh???” denkt, zwei Tage irgendwo verschwindet und dann mit einer neuen Idee oder 1000 Fragen wieder auftaucht.

3Web Analytics TV #25 – The Silver Anniversary Show!: Welcome to the analysis ninja show, aka Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this awesome episode we had questions from Dubai, India, Germany, Sweden, France, Norway, Sweden, The Netherlands, and the US. If you’re new to this show, our process is simple. Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using this Web Analytics TV Google Moderator site.

4The New Funnel: In the year 2000, Matt Cutler and I published a white paper called „E-Metrics: Business Metrics For The New Economy.“ In it, we proposed a down-to-earth visualization we called the „Customer Life Cycle Funnel“: We simply turned a B2B sales pipeline on its side. Little did we know it would spawn billions of PowerPoint examples and generations of marketing analytics report formats: A dozen years later, it’s time to re-imagine the work Matt and I did and bring it up to date. And so, I am pleased to bring you a new use for the funnel image. Same graphic – all you have to do is change the text for each layer and you too can track your success in moving from web analyst to digital analyst, from data jockey to information specialist, and from report writer to trusted advisor.

5Advanced Content Analysis – Weighted Bounce Rate: One of the most requested data points, and for­tu­nately, one of the most opti­miz­able met­rics avail­able in Site­Cat­a­lyst is bounce rate. Report­ing on your pages’ bounce rates gives insight into which pages are the most “sticky,” and which need a lit­tle bit of help to get users to go deeper. Bounce rate is defined as the per­cent­age of users who enter on a given page, but then leave with­out view­ing another page. In Site­Cat­a­lyst 15, bounce rate is an out of the box fea­ture. How­ever, for those on Site­Cat­a­lyst 14, the for­mula for the bounce rate cal­cu­lated met­ric is defined this way:

6What is your digital analytics strategy and how does it help your business achieve success?: You’ve got some great analytics solutions in place that measure digital marketing performance (online sentiment, digital marketing automation, site optimization, site performance, digital customer experience, etc.), right? And I’m guessing that you might also have some great documentation that details how these solutions are implemented and maybe even what they’re measuring. But it has been my experience that most organizations consider this their digital analytics strategy. A tool is a means to and end, not a strategy in and of itself.

7New Google Analytics Query Explorer 2: Sometimes you just gotta explore. That was the tag line we used when we launched the query explorer 3 years ago. Since then a lot has changed, so it was time to migrate the query explorer to our new APIs. For people who don’t know, the query explorer is a visual interface to our Core Reporting API, and allows you to both build and execute queries without writing any code. We added some nice improvements to the new version:

Folgen Sie uns auf Twitter & Facebook und viel Erfolg in der kommenden Woche!

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1Podcast #2: From Web to Digital Analytics Association: Die Talking Analytics Podcast-Reihe geht in die zweite Runde. Dieses Mal trafen wir uns mit dem “Godfather of Analytics” Jim Sterne, Ralf persönlich in Berlin, Dimitri war über Skype dabei (siehe Foto). In diesem Podcast wurde unter anderem über Social Media Measurement, Namenswechsel von WAA in DAA, Key Characteristics eines Analysten und sogar über das Maturity-Model of Analytics gesprochen. Es war sehr spannend, die Meinung eines führenden Experten zu hören. Reinhören ist Pflicht!

2 Neues Feature: A/B-Testing direkt in Google Analytics: Wie immer geht die Entwicklung von Google Analytics rasant weiter. Gestern Abend wurde ein neues und sehr hilfreiches Feature direkt ins Google Analytics eingebaut. Ab jetzt können verschiedene Experimente und Tests direkt aus Analytics definiert und ausgeführt werden. Unter Content > Tests ist der Testing-Bereich verborgen. Viel Spaß beim Testen!

3Google Analytics Questions & Answers Volume 1: There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I hope you find the answer useful in your daily use of Google Analytics. Please note, if I did not get to your question it was for one of two reasons: 1. It was posted after I started writig the post 2. It may have been a bit too specific. I contacted a few people directly about those questions.

4Attributionsmodelle durch Cross-Channel-Analysen: Ein Ziel, unterschiedliche Schlagwörter! Wir von der Online-Werbeindustrie sprechen und schreiben Fachbeiträge über Multi-oder Cross-Channel-Analyse, Multi- oder Cross-Channel-Tracking oder über die Customer Journey. Auch wenn dies leicht unterschiedliche Begriffe sind, wollen wir alle im Endeffekt nur auf ein Kundenziel hinaus: die Feststellung eines passenden Attributionsmodells.Attributionsmodell, was heißt das? Jedem individuell beteiligten Touchpoint – sei dieser online oder offline – auf dem Weg zur Konversion wird abhängig von der Reihenfolge und des zeitlichen Verlaufes ein bestimmter Umsatzwert zugeordnet, um diesen dann unter der Berücksichtigung der jeweiligen Kosten einer ROI-Betrachtung zu unterwerfen.

55 Free and Useful Google Analytics Productivity Enhancers: Did you ever wonder what sites your visitors are leaving your website for? Did you get frustrated because your lower-case URL filter has no effect on your on-site search term reports? Or did you just want to find the right Regular Expression to aggregate those countless Hotmail and Yahoo Mail referrers? Here are five easy Google Analytics tune-ups I use regularly. On-site search reports are one of the greatest features of Google Analytics. They are one of the few reports that give you qualitative insight into your visitors (= what they were looking for). But does this look familiar to you

6Day 1 @ XChange Europe 2012 in Berlin: The first XChange Europe conference started in Berlin on May 29th, 2012 with a welcome reception gathering 100+ attendees from Germany, the United Kingdom, Danemark, Austria, Sweden, Finland, Belgium, Czech Republic, Spain, Netherlands, France, India, Australia, Canada and the United States of America. XChange Europe is an initiative by Semphonic, a leading US Web Analytics consulting company, with the local support of AEP Convert from London and Rising Media from Munich.

7Are You a Web Technologist or a Web Analyst?: Back in 2008, when I first started going to these shindigs, the attendee list was dominated by web analysts and e-commerce managers just trying to make sense of the digital data they collected. Omniture was trying but failing to sell itself as a digital marketing expert but was still impressing with its dominance in the web analytics world. Now in 2012 the summit definitely isn’t just an analytics event. Adobe has made good on the promises of Omniture and showcased product suites that design, deliver, and measure digital experiences for your customers. Five years ago I used to only chat to other digital analysts, but this year I bumped into creative directors, heads of technology, and CMOs.

Folgen Sie uns auf Twitter & Facebook und viel Erfolg in der kommenden Woche!

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1Two new Analytics webinars – for advanced and beginning users: Interested in learning how to use Analytics to make better decisions for your business? Here’s your chance; join us next week for two webinars. We’re partnering with the Learn with Google team to present an introductory session on Getting started with Analytics, and a more advanced session covering one of the most requested topics – Digital Attribution & Conversion. Here’s a little more detail on what we’ll cover:

2Measuring Social Media Impact with Web Analytics: Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have when they first dive into their data. Without clear social media goals and KPIs, analysts find themselves spending hours in front of the screen scratching their heads and asking “where do I start?” Today, we will take a deep dive into our analytics reports and look at how we can slice and dice our data to get more value out of our social media. But first, let’s get a few definitions out of the way so we know how we classify our traffic.

3How to Avoid Corrupting Your Google Analytics Data: Do you want tasty data that helps you grow your business? Of course! Tasty data helps you take action by figuring out how our customers behave. It helps you grow your business.
But we need to keep our data clean. Unless you’re careful, you can corrupt your Google Analytics data. Your clean tasty data will become dirty not-so-tasty data. Which means you won’t be able to learn anything about your customers.

4Excellent Analytics Tips #20: Measuring Digital „Brand Strength“: A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don’t give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. there is such little accountability to brand marketing and 2. it is such a strategic part of any business.So let’s fix that problem in this blog post. Let’s become BFFs with a lovely hidden gem that helps you leverage one of the largest source of data on the planet to understand the strength of your brand over time.

5Semphonic eröffnet Niederlassung in Berlin: Mit seiner neuen Niederlassung will Semphonic große europäische Unternehmen bei der Optimierung ihrer Online-Aktivitäten unterstützen. Ziel des Beratungsunternehmens ist es, innovative Ansätze und neue Impulse aus dem amerikanischen Webanalyse-Markt nach Europa zu bringen. Semphonic-Präsident Gary Angel erklärt: „Wir beraten bereits eine Reihe europäischer Kunden. Jetzt ist ein guter Zeitpunkt, diesen Kunden auch eine Vertretung vor Ort zu bieten und unsere Präsenz in Europa weiter auszubauen.“

6Multi-Channel Attribution Modeling – the Tool To Get You Started: Last Thursday, Robbin wrote a post on attribution modeling without Google Analytics Premium. In that post she shows how you can use Excel to generate a first touch, linear, and first/last touch attribution model for your conversions or ecommerce transactions. This is a topic that a lot of you are interested in, judging by the amount of traffic and shares that post got. So I decided build on Robbin’s post by creating a template that you can all use for your own attribution modeling needs. The Attribution Modeling Tool is a Google Doc spreadsheet that has all the formulas you need built right in. It will do the following types of modeling:

7Join Google Analytics on Google+: Google Analytics users are part of a passionate community. Many of you go beyond using the product and actively seek a connection with Google team members and other GA users to stay at the edge of what’s next. For example, more than 80,000 readers subscribe to the Google Analytics blog through our RSS feed, our videos on YouTube have been viewed more than 3.5 million times and well over 100,000 people follow us on Twitter. So it isn’t surprising we’ve received requests from many of you to participate on Google+. We’re excited to fulfill that expectation with a brand new Google+ page for Google Analytics.

Folgen Sie uns auf Twitter & Facebook und viel Erfolg in der kommenden Woche!

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1Big Data – Ein Blick hinter den Buzz: Big Data ist im Moment DAS Buzzword der Analytics und Business Intelligence Branche. Ich habe auch zum ersten Mal seit langem wieder das Gefühl, das es mehr als ein künstlicher Hype ist, sondern eine echte Entwicklung. Dennoch wird das Wort im Moment sehr inflationär verwendet und taucht in wirklich jedem Whitepaper, jeder Präsentation und jeder Vertriebsanfrage in der Branche auf.

2Attribution Modeling Without Google Analytics Premium: Until recently, most analysts were giving all the credit for a conversion to the last interaction – because we had no other way to do it. In the picture below, Organic Search would get all the credit for the conversion, yet the visitor used Paid Search to find our site.

33 Great Uses for Pivot View in Google Analytics: In most Google Analytics reports, there’s a little view selector toggle in the upper right-hand corner of the data table. The most underutilized view – in my opinion – is the last one on the far right of the toggle switch, Pivot. I’ll show you how to get the most out of this view from an SEO standpoint, a PPC standpoint and a Content standpoint.

4How Nissan Uses Ecommerce Tracking Without Directly Selling Online: Google Analytics’ e-commerce tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non e-commerce activity? Nissan Motor Company does just this. Nissan operates in the automobile industry, and owns a network of websites designed to help consumers around the world decide which Nissan vehicle they would like to purchase.

5A Google Analytics Social Engagement Tracking WordPress Plugin: Social tracking in Google Analytics is changing. Gone are the days where we measured social engagement as an aspect of a visitor. Since I think sometime last week.The social reports were under “Audience”. “Such and such a user” is socially engaged. We’d see whether socially engaged people were more likely to purchase something or complete a goal. Of course we had to add extra code to get that to happen with any other social sharing than Google+.

6From WAA to DAA – what’s in a name change?: This is a guest post from Joseph Carrabis, a mentor and friend who occasionally provides an unbiased independent and always very interesting view of the web digital analytics industry. One of his previous posts, „the unfulfilled promise of online analytics“, written over two years ago, is still very relevant to this date – you might want to start there and come back. At the time, his views sparked a truckload of comments and I nodded Joseph in a previous post.

7Jumpstart Regular Expression Tutorial for Google Analytics users: If you manage a Google Analytics account, then understanding regular expressions – and how to set them up – is a key part of your job. This tutorial is intended to jump start novice users into the world of regular expressions – specifically from a Google Analytics point of view. As you will see from reading my books, most regular expressions I use are pretty straightforward – so you shouldn’t be deterred from delving in and understanding them inside-out.

Folgen Sie uns auf Twitter & Facebook und viel Erfolg in der kommenden Woche!

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1Podcast #1: Analytics im Conversion-Optimierungsprozess mit André Morys: Es ist vollbracht, die erste Podcast-Sendung ist im Kasten. Letzte Woche waren wir in Bad Homburg im Web Arts AG HQ und haben dort ein interessantes Interview mit André geführt. Außerdem wurde der Gewinner des ConversionSUMMIT-Tickets im Podcast bekanntgegeben. Also reinhören und Kommentare zum Podcast hier auf der Seite hinterlassen.

2Discover Links Using Google Analytics New Backlink URL Report: These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content. Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media reports.

3Unser Interview mit Matthias Bettag von Semphonic EU:Matthias Bettag: Hallo Dimitri. Ich bin seit 2012 bei Semphonic und leite die neue “Europa-Filiale” mit Standort Berlin. Semphonic kommt ursprünglich aus der Webanalyse und ist eine Agentur mit Schwerpunkt strategischer Beratung, inzwischen zunehmend im Bereich Digital Analytics mit Multichannel sowie Data Integration und Warehousing. Semphonic hat verschiedene Standorte in USA mit Hauptquartier in San Francisco.

4Aktuell: Neu in SiteCatalyst 15.3: Gestern am späten Abend ging SiteCatalyst 15.3 live. Wer sich heute schon eingeloggt hat, wird einige Neuigkeiten bemerken sowie die eine oder andere Änderung. Warum das Release “15.3″ heißt, ist uns nicht ganz klar, denn eigentlich hätte es mindestens eine “15.5″ verdient. Product Management sieht das Release aber eher unter dem Gesichtspunkt “Accuracy”, weniger als ein Featurerelease. Einiger der Änderungen sind übrigens auch in SiteCatalyst 14 zu sehen!

5Web Analytics in RUSSLAND: Durch globale Kontakte steigt auch der Wunsch nach einer besseren Einschätzung des jeweiligen Marktes. Da wir alle denken (aber nicht final wissen), dass Russland ein sehr aktiver Markt ist, der Online Marketing und damit auch Web Analytics nun stark entdeckt, habe ich eine Studie über diesen Markt durchgeführt. Meines Wissens die erste Studie weltweit, die sich speziell der Kombination Web Analytics & Russland widmet. Die Ergebnisse können gerne per Direktnachricht an mich angefragt werden. Erste Einblicke, der Studie, die am 04. Mai offiziell veröffentlicht wird, bereits exklusiv hier auf „Web Analytics Europa“:

6Google Offers Big-Data Analytics: Google is selling some of its analytic guts as an online service, in an effort to compete with the likes of Amazon Web Services in the market for enterprise cloud computing. In November, Google offered a limited number of developers access to some of its most powerful data analysis software, part of what Google uses to index the Internet, in a product called BigQuery. On Tuesday, Google announced that it was selling that software, which can scan terabytes of information in seconds, as a service to corporate customers.

7Marketing Attribution: Questions and Answers: Last week, we hosted a webinar on marketing attribution. We had a lively discussion about our recent attribution whitepaper, and we looked at Google’s solutions for attribution — including Search Funnels in AdWords and Multi-Channel Funnels in Google Analytics, and the Attribution Modeling Tool in Google Analytics Premium. During the webinar, many of you wrote in with great questions, and we’ve provided answers below to some of the top questions.

Folgen Sie uns auf Twitter & Facebook und viel Erfolg in der kommenden Woche!

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1The State of Web Analytics in Middle East (2012): Analytics.ae conducted a research into The State of Web Analytics in Middle East (2012) with a focus to identify trends in current analytics practices used by organizations & agencies based in Middle East (KSA, UAE, Qatar, Kuwait, Bahrain, Oman, Lebanon, Syria, Egypt & Jordan) and to understand how organizations take advantage of digital data to optimize the business.

2Why web analytics is a key element of successful marketing strategy: As part of The Drum’s special report on analytics, we spoke to a number of agencies operating in the space to gain an insight into the key issues surrounding this heady topic.In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing analytics in 2012.

3What is Bounce Rate? Avoid Common Pitfalls:The definition of bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. More importantly, Bounce Rate was designed to tell you if you have the right audience coming to your pages and if you are meeting their expectations.

4Google Proposes New Metrics for Online Advertising: Attempting to move the industry behind click-throughs and impressions, Google on Wednesday introduced a plan to measure online advertising that it hopes will become the industry standard.Dubbed Brand Activate, the plan is designed to “reimagine online measurement for brand marketers,” according to a blog post from the company.

5Exklusive Web Analytics Podcast-Reihe startet: Wenn aus einer spontanen Idee eine multilinguale Umsetzung eines Web Analytics Podcasts wird, dann steckt auch Herzblut drin – Talking Analytics geht an den Start 2 Köpfe der Web Analytics Szene haben sich zusammen getan, um die erste exklusive Podcast-Serie zu Digital Analytics aufzubauen. Der Gast des letzten MONTAGS-Interviews Dimitri Tarasowski und ich.

65 things that separate men from boys when it comes to web analytics: Thanks to tools like Google Analytics, anybody can have access to valuable web analytics based on which to improve a website. Not everybody succeeds though. What makes a good and mature approach to dealing with analytics data? How do pros and beginners deal with web analytics in different scenarios?

7Phil Mui, Google Analytics Group Product Manager, Heads To Acxiom: This morning Acxiom Corporation announced that Dr. Phil Mui will join the company as the chief product and engineering officer. Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization and customer relationships creation. In his new role, Phil Mui will lead the strategic direction, development and management of Acxiom’s global product management and engineering functions.

Folgen Sie uns auf Twitter & Facebook und viel Erfolg in der kommenden Woche!

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1How to Create an Analytics Dashboard for Clients: Analytics dashboards seem to be one of those things that everyone thinks is great in theory. Theoretically, an analytics dashboard should remove the requirement for answering 1,000 questions a month from clients. They should reduce reporting needs and help us make informed decisions at every step.

2Over 10M Websites Now Using Google Analytics: According to W3, among the big analytics players, Google Analytics has about 82 percent market share and is used by more than 55 percent of the top 10,000 websites.This time last year, the company revealed a new look for Google Analytics, adding multi-channel funnels, realtime, flow visualization, and later released a premium product as well.

3Webtrekk User Conference – 23. Mai in Berlin: Erfahren Sie auf der Webtrekk User Conference mehr über die effektivsten Methoden, innovativsten Entwicklungen und neuesten Features – User, Partner und Mitarbeiter werden spannende Vorträge halten, u. a. zu den Themen Live-Analytics, Kampagnencontrolling und Quick Insights.Webtrekk lädt zum zweiten Mal alle Webtrekk-Interessenten, -Kunden und -Partner zur Webtrekk User Conference (WUC) ein.

4Dimensionen in Google Analytics kombinieren: In den neuen benutzerdefinierten Berichten von Google Analytics lassen sich neu bis zu zwei Dimensionen nebeneinander darstellen. In manchen Fällen mag es aber ganz nützliche sein drei oder mehr Dimensionen nebeneinander darstellen zu können. Zum Beispiel um die Quelle oder das Medium einer Kampagnen mit Kampagnen -Inhalt oder -Name zusammenzufassen oder um neben einem eCommerce-Artikel weitere Informationen aus den Reports darzustellen.

5Introduction to Cohort Analysis for Startups: Sometimes, when you’re buried in data, statistics, graphs and reports, analytics work can feel a tad dry. Personally, I tolerate creating reports (generally by automating them) but find analysis (identifying why the data is the way it is) rather compelling. In this first of several posts on cohort analysis I’m going to explore why dividing your visitors into cohorts is the fastest path to the insight you need to answer the tough “why” questions about your data.

6Stop Tracking Code Migration Migrain with your own Google Analytics Functions: Migrating to the “new” asynchronous Google Analytics tracking code should just be a matter of replacing the old code by the new one, shouldn’t it? So why are there still so many websites that use that old, worse-performing code from 2009? Because migrating is more than just replacing the basic snippet: For example, the new tracking code requires you to also update your Virtual Pageview and Event Tracking calls.

7Search Term Categorisation in Google Analytics: Digging around to understand search marketing performance can be difficult. A site may receive traffic from tens of thousands of unique search terms, too much data to effectively analyse. As a result, it is difficult to know what search terms or types of search terms are important and performing well for your business (even with Weighted Sort).

Folgen Sie uns auf Twitter & Facebook und viel Erfolg in der kommenden Woche!

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1The Non-Profit Organization Guide to Using Google Analytics: Last year, as we finished our annual X Change conference, we completed the first Non-Profit Analytics Challenge. The Challenge involved fifty of the industry’s top digital analysts who collaborated to solve real world digital challenges for two non profits: Oceana and United Way of the Bay Area.

2Do we need an advanced marketing attribution model?:I’m a guy and I work in the tech indus­try, so it’s prob­a­bly not sur­pris­ing I like tech ‘toys’. When a new tech gad­get comes out, (i.e. Ama­zon Kin­dle Fire, Sam­sung Galaxy Tab, iPad 3, etc.) it’s hard for me to resist the urge to go out and buy it because it’s new. Do I need it? Prob­a­bly not since I already have a Nook Color and it suits most of my needs right now.

3Advanced web & store attribution in Insight: My friend & col­league Derek Tan­gren recently wrote about whether you need an advanced attri­bu­tion model. As he pro­poses, some of the impor­tant con­sid­er­a­tions are What are you doing with your mar­ket­ing attri­bu­tion data and What will you do with an advanced model?

4Google Analytics verborgene Schätze und Reports, die jeder kennen sollte: Am 27. März habe ich im Rahmen der SMX einen Vortrag gehalten über verborgene Schätze und Reports innerhalb von Google Analytics die jeder kennen sollte. Damit nicht nur die SMX teilnehme davon profitieren teile ich die Aufstellung hier mit den Lesern meines Blogs.

5More to Love in Google Analytics Flow Visualization: The Google Analytics product team continues to roll out improvements in the new v5 interface, and the Flow Visualization reports are no exception. Significant enhancements announced recently include the addition of non-URL goals like Visit Duration to the Goal Flow report, a brand new Events Flow report, and the ability to compare date ranges across the entire family of Flow Visualization reports.

6Google Analytics: Der unsichtbare Besucher (not provided) – Eine Abhilfe: Wer bloggt, nutzt meistens auch irgendein Statistik-Tool, um die eigene Seite auszuwerten. Die meisten Seitenbetreiber greifen dabei wohl auf Google Analytics zurück, auch wenn die Open Source-Lösung Piwik immer populärer wird. Auch ich nutze das praktische Tool von Google. Neuerdings kommen allerdings immer mehr Besucher über das Keyword not provided auf meinen Blog und verschlüsseln gewissermaßen die eigene Herkunft.

7Webinar: Attribution Solutions for Google Analytics: Google Analytics is great for monitoring the conversion performance of your different marketing channels. However, in order to make the proper analysis of your marketing campaigns you need to have a thorough understanding of how Google Analytics handles source attribution.

Folgen Sie uns auf Twitter & Facebook und viel Erfolg in der kommenden Woche!

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1Capturing The Value Of Social Media Using Google Analytics: Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website.

2Measure your website’s performance with improved Site Speed reports: In our continued effort to improve your experience of Google Analytics, we are excited to release an updated Site Speed report that distills all the key metrics into a quick & easy to read Overview report.

3Webtrekk gewinnt Douglas: Der Webanalyseanbieter Webtrekk hat sich gegen den Wettbewerber eTracker durchgesetzt und die Parfümeriekette Douglas als Neukunden gewonnen. Zunächst sollen die Berliner den Webauftritt und die mobilen Webpräsenzen des Unternehmens in sechs Ländern tracken. Eine weitere Internationalisierung in europäische Länder soll folgen.

4Why HTTPS websites like Xing don’t send you any traffic: Ever wondered why the biggest German-speaking business network Xing sends you almost no or no traffic at all? It might not only be Xing. As Facebook, Twitter and Google+ and an increasing number of other websites, Xing runs on the secure HTTPS protocol.

5Adobe Adds Cross-Visit Analytics to Digital Marketing Suite: Adobe Systems Incorporated today unveiled the addition of cross-visit analytics and other cutting-edge capabilities to Adobe® Discover, an advanced analytics and segmentation solution within the Adobe® Digital Marketing Suite.

6Webanalytics congres 2012 With Avinash Kaushik: As somebody who’s followed his blog for several years and read his books, listening to his keynote was like listening to a “greatest hits” (pun intended) album, but for a great part of the audience he dispensed some new learnings

Keystone Solution – By the Chuck Tees

The post Top 7 Web- und Digital Analytics Beiträge KW 12 appeared first on Digital Analytics & Data Strategy.

1. In letzter Zeit wird vermehrt über die Multi-Channel-Analytics-Funktion diskutiert. Diese Woche gab es einen interessanten Blogbeitrag über die Auswertung des “direkten”-Traffics und die Möglichkeit die erhobenen Daten auf ihre Richtigkeit zu überprüfen.

2. Endlich wurden E-Mail- und PDF-Export-Funktionen im Google Analytics freigeschaltet. Sie sind noch nicht in allen Accounts aktiv, werden aber sicherlich sehr schnell zur Verfügung gestellt.

3. Auf mashable.com wurden einige interessante Analyse-Möglichkeiten für die Auswertung des Traffics von Pinterest.com vorgestellt. Man ist wirklich gespannt, ab wann Pinterest auch in Deutschland ankommt und ob es eine wichtige Traffic-Quelle für Marketer wird.

4. Am 21 März 2012 wird ein Webinar zum Thema “Reaching your Goals with Google Analytics” von Google gehostet.

5. Eine ausführliche Anleitung über das Aufsetzen von Zielen wurde von Dave Sparks veröffentlicht. Hier findet man sehr viele Informationen und eine Schritt-für-Schritt Anleitung.

6. June Dershewitz hat unter dem Titel “Top 10 things i wish i knew when I started in web analytics” eine Checkliste für angehende Web Analysten verfasst. Zitat von June: “You will sit between the techies and the marketers”.

7. Im Lunametrics-Blog wurde eine weitere Anleitung für das Tracken des “Pin It”-Buttons mit Event-Tracking von Google Analytics veröffentlicht. Außerdem gibt es in diesem Blog sehr nutzvolle Informationen über Google Analytics & Co.!

Folgen Sie uns auf Twitter & Facebook und viel Erfolg in der kommenden Woche!

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