Wie auch in den vergangenen Wochen werden hier die Top Web Analytics-Beiträge der letzten 7 Tage zusammengetragen.

1The State of Web Analytics in Middle East (2012): Analytics.ae conducted a research into The State of Web Analytics in Middle East (2012) with a focus to identify trends in current analytics practices used by organizations & agencies based in Middle East (KSA, UAE, Qatar, Kuwait, Bahrain, Oman, Lebanon, Syria, Egypt & Jordan) and to understand how organizations take advantage of digital data to optimize the business.

2Why web analytics is a key element of successful marketing strategy: As part of The Drum’s special report on analytics, we spoke to a number of agencies operating in the space to gain an insight into the key issues surrounding this heady topic.In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing analytics in 2012.

3What is Bounce Rate? Avoid Common Pitfalls:The definition of bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. More importantly, Bounce Rate was designed to tell you if you have the right audience coming to your pages and if you are meeting their expectations.

4Google Proposes New Metrics for Online Advertising: Attempting to move the industry behind click-throughs and impressions, Google on Wednesday introduced a plan to measure online advertising that it hopes will become the industry standard.Dubbed Brand Activate, the plan is designed to “reimagine online measurement for brand marketers,” according to a blog post from the company.

5Exklusive Web Analytics Podcast-Reihe startet: Wenn aus einer spontanen Idee eine multilinguale Umsetzung eines Web Analytics Podcasts wird, dann steckt auch Herzblut drin – Talking Analytics geht an den Start 2 Köpfe der Web Analytics Szene haben sich zusammen getan, um die erste exklusive Podcast-Serie zu Digital Analytics aufzubauen. Der Gast des letzten MONTAGS-Interviews Dimitri Tarasowski und ich.

65 things that separate men from boys when it comes to web analytics: Thanks to tools like Google Analytics, anybody can have access to valuable web analytics based on which to improve a website. Not everybody succeeds though. What makes a good and mature approach to dealing with analytics data? How do pros and beginners deal with web analytics in different scenarios?

7Phil Mui, Google Analytics Group Product Manager, Heads To Acxiom: This morning Acxiom Corporation announced that Dr. Phil Mui will join the company as the chief product and engineering officer. Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization and customer relationships creation. In his new role, Phil Mui will lead the strategic direction, development and management of Acxiom’s global product management and engineering functions.

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• Web Analytics Trends

Autor: Dimitri Tarasowski

Dimitri Tarasowski studierte an der Heilbronn University und an der USC (Australien) das Fach International Business mit dem Schwerpunkt auf Strategic Marketing. Seit 2006 arbeitet er als unabhängiger SEO Berater für KMU's aus dem süddeutschen Raum. Seit 2007 beschäftigt er sich verstärkt mit Web Analytics und Change Management. Folgen Sie ihm unter @tarasowski und Google+.