Wie auch in den vergangenen Wochen werden hier die Top Web Analytics-Beiträge der letzten 7 Tage zusammengetragen.

1Big Data – Ein Blick hinter den Buzz: Big Data ist im Moment DAS Buzzword der Analytics und Business Intelligence Branche. Ich habe auch zum ersten Mal seit langem wieder das Gefühl, das es mehr als ein künstlicher Hype ist, sondern eine echte Entwicklung. Dennoch wird das Wort im Moment sehr inflationär verwendet und taucht in wirklich jedem Whitepaper, jeder Präsentation und jeder Vertriebsanfrage in der Branche auf.

2Attribution Modeling Without Google Analytics Premium: Until recently, most analysts were giving all the credit for a conversion to the last interaction – because we had no other way to do it. In the picture below, Organic Search would get all the credit for the conversion, yet the visitor used Paid Search to find our site.

33 Great Uses for Pivot View in Google Analytics: In most Google Analytics reports, there’s a little view selector toggle in the upper right-hand corner of the data table. The most underutilized view – in my opinion – is the last one on the far right of the toggle switch, Pivot. I’ll show you how to get the most out of this view from an SEO standpoint, a PPC standpoint and a Content standpoint.

4How Nissan Uses Ecommerce Tracking Without Directly Selling Online: Google Analytics’ e-commerce tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non e-commerce activity? Nissan Motor Company does just this. Nissan operates in the automobile industry, and owns a network of websites designed to help consumers around the world decide which Nissan vehicle they would like to purchase.

5A Google Analytics Social Engagement Tracking WordPress Plugin: Social tracking in Google Analytics is changing. Gone are the days where we measured social engagement as an aspect of a visitor. Since I think sometime last week.The social reports were under “Audience”. “Such and such a user” is socially engaged. We’d see whether socially engaged people were more likely to purchase something or complete a goal. Of course we had to add extra code to get that to happen with any other social sharing than Google+.

6From WAA to DAA – what’s in a name change?: This is a guest post from Joseph Carrabis, a mentor and friend who occasionally provides an unbiased independent and always very interesting view of the web digital analytics industry. One of his previous posts, “the unfulfilled promise of online analytics”, written over two years ago, is still very relevant to this date – you might want to start there and come back. At the time, his views sparked a truckload of comments and I nodded Joseph in a previous post.

7Jumpstart Regular Expression Tutorial for Google Analytics users: If you manage a Google Analytics account, then understanding regular expressions – and how to set them up – is a key part of your job. This tutorial is intended to jump start novice users into the world of regular expressions – specifically from a Google Analytics point of view. As you will see from reading my books, most regular expressions I use are pretty straightforward – so you shouldn’t be deterred from delving in and understanding them inside-out.

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• Big Data

Autor: Dimitri Tarasowski

Dimitri Tarasowski studierte an der Heilbronn University und an der USC (Australien) das Fach International Business mit dem Schwerpunkt auf Strategic Marketing. Seit 2006 arbeitet er als unabhängiger SEO Berater für KMU's aus dem süddeutschen Raum. Seit 2007 beschäftigt er sich verstärkt mit Web Analytics und Change Management. Folgen Sie ihm unter @tarasowski und Google+.